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From Utrecht to your shelves.

Taste of USA

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The brands they know. The finds they will love.

Iconic candy, drinks, snacks and baking favourites, selected for shelves that move.

Takis
Coca-ColaMonster EnergyCheetosTakisHostessReese'sMountain DewPringlesPop-TartsVan Holten'sSour Patch Kids
Direct from the USASelected for European shelves
Easy to orderShop online or in the app
Made for bulkRetail and wholesale ready
Personal supportHelpful people, practical advice

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New arrivals

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ORDER ON THE GO

Your next order,
in your pocket.

Scan to download the Taste of USA ordering app. Build your order wherever you are, then get back to running your business.

Scan to download the Taste of USA app from Google PlayGoogle PlayScan to download
Scan to download the Taste of USA app from the App StoreApp StoreScan to download

Explore Products

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Your product range, made simple.

From first order to repeat delivery, we make it easier to bring the USA’s most wanted products to your customers.

Request wholesale access
01

Tell us about your businessApply in a few clear steps.

02

We activate your accountOur team reviews your details.

03

Order with confidenceSee your approved pricing and buy.

Best sellers

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HERE TO HELP

Questions, answered

Helpful answers for your next order, all in one place.

How do I place an order?

Create an account, sign in and add your favourite products to your order. Retailers can also request wholesale access.

Can I order for my shop?

Yes. Submit your business details through wholesale registration. We will let you know when your account is ready.

Where can I track my order?

Use Track your order or visit your account for the latest delivery progress.

Can I save products for later?

Tap the heart on any product. Your saved products stay ready when you come back to build your next order.

Retail partners

WHAT OUR PARTNERS SAY

Words from our customers

See more reviews

Sample review copy for layout preview only. Replace with approved customer feedback before publishing.

Sample review★★★★★

A well-curated mix of familiar favourites and new finds helps us keep our shelves interesting. The ordering experience is straightforward from start to finish.

Independent grocery retailer · Sample
Sample review★★★★★

The range gives us plenty to talk about with our customers, and clear product information makes it easier to plan our next order.

Specialty food shop · Sample
Sample review★★★★★

A practical wholesale partner for discovering recognizable brands and fresh products for our store.

Convenience store · Sample